Step 1: Identify customer segments which are likely to benefit from educational resources in the form of webinars.
Step 2: Create educational webinars for identified customer segments.
Step 3: Introduce the webinars to the corresponding customer segments, and track response rate.
Step 4: Follow up with customers who have attended the webinars periodically, measuring continued engagement.
Step 5: Calculate churn rate after a given period of time, and compare to churn rate before implementation of educational webinars.
EXPECTED OUTCOME: As a result of this experiment, we expect customers to have an increased understanding of our product, leading to higher engagement and retention, and reduced churn.